Zig Zag believes that fashion should never follow a straight line. Since 1976, we have defied expectations and embraced the strange and varied following of our timelessly hip, affordable footwear. Kick back with shoes that redefine casual and cool.
It all began in 1976. The Vietnam War had ended, optimism was in bloom. Our aim was to create a timeless, comfortable shoe for a good price. Zig-Zag was quietly born.
The name Zig-Zag was coined as we were running a different paced race, marching to our own drumbeat. We didn't follow in the steps of the behemoth shoe companies. We knew that we would get to the finish line one day, but we would zig and zag to get there and enjoy every step of the race. From day one, we made our shoes for the individuals who matched our ethos and were on their own journeys in life.
Our first shoes were known as "roofers" as many people in construction would wear the mesh slip-ons, due to the utility of being comfortable and very breathable for hot working conditions. Our next style was the slip on and the lace up, constructed with hopsack canvas. Word quickly spread and the fuse was ignited into a wildfire. Everyone from skate-boarding youth, homeless people, train hoppers and anyone in between started gravitating towards Zig Zags. The brand grew with a devoted following. The iconic styles soon garnered the moniker "winos". There certainly was a mysterious aura surrounding Zig-Zags, as well as the culture and cult following that surrounded us. To this day there still is this aura and we like to keep it that way.
Zig Zag remains deeply rooted in the grit of hard working people, American culture, and the individuals who have the guts to see their dreams come true. We balance utility with innovation, and comfort without financial compromise. We strive to make the best, most timeless and comfortable shoes that hard earned money can buy.
For us the journey is the destination and what a journey we have been on over the past 35 years. Here's to many many more and thanks always to our fans and friends.